Summary
EXPO 2017 Astana, Kazakhstan chose the 2014 World Future Energy Summit in Abu Dhabi for its first international presence, time to define and shape its profile.

Luxoom took on the creative direction and was responsible for the entire interactive and digital content in partnership with EXPONENTIAL GROUP.

The Brief
Showcase Kazakhstan's rich culture and its aspiration for the EXPO 2017 Astana. The EXPO 2017 theme 'Future Energy' needs to be delivered in an approachable and interesting way activating visitors and media coverage.

The Challenge
Deliver a topic with such a scientific and factual background in a playful and engaging way. The design and conception of the interactive stations had to be deliver key facts, but moreover raise interest in EXPO 2017, Kazakhstan and Astana.

The Solution
What is the first experience a visitor has with EXPO 2017 – literally standing in the middle of Future Energy and creating an interactive 3D Film with the visitor himself in the lead role. An installation of screen columns with an application based on MS Kinect and build in Unity3D made this instant film-production experience possible – giving hundreds of visitors the chance to get their own 3D film via the EXPO 2017 website. For EXPO 2017 valuable marketing data was collected and with a commited team of hosts and hostesses, many visitors were led into a dialogue on Future Energy and the EXPO 2017.

Real-time 3D interactive screens designed and created in VENTUZ allowed visitors to dive into the different sub-themes and topics of the EXPO 2017 while an iPAD mosaic of Astana and Kazakhstan invited to explore an inspiring and beautiful image of Kazakhstan.

With many high level guests and a lot of compliments for the exhibition booth and communication: a very succesful first presence for the EXPO 2017 team!  

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Summary
Bosch Sensortec is one of the biggest sensor companies in the world, offering micro-mechanical sensors for consumer electronics. For the Consumer Electronics Show 2015 in Las Vegas, the Roger Application was developed to showcase the capacities of Bosch Sensortec sensors. 

The Brief
Design and develop a 3D puppet demonstration which will react according to the movement of a control device that contains Bosch Sensortec’s 9-Axis sensor and environment sensor.

The Challenge
Demonstrate sensor KPIs in a professional manner with a good response time, accuracy and stability, while incorporating eye-catching design, the visual quality of which still stands out in global trade shows - CES 2015.

The Solution
“Roger” - an animated 3D character controlled by Bosch Sensortec sensors while exploring his virtual world, was brought to life.

Roger welcomes the audience to the Bosch Sensortec planet, which he explores together with the audience. With the control device with Bosch Sensortec sensors, the user can control Roger’s orientation on the planet to explore its desert, forrest and urban landscape. Challenges animate Roger to dance, pick apples or to find sunglasses. The planet also reacts to the environment data from the sensor, e.g. it rains if the humidity gets high, and Roger flies if the pressure drops. For flexibility on-site, thresholds are made configurable.

To further link the sensor function and the story enfolding on the screen, a sensor overlay mode is available. If triggered, the different actions and movements of the screen get visually connected with an animated representation of the sensor on screen to give the audience a better understanding of sensor hardware and functionality.

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Summary
Ducati and Diesel, the two iconic Italian brands, chose Shanghai as the kick-off location for their long-anticipated collaboration.

Luxoom supported HLD Event with mediatecture, content concepts, development and interactive installation design.

The Brief
Luxoom was invited to create an interactive, digital gallery installation for the teaser campaign, which would feature the product shots of the collection and create buzz for the upcoming launch in China.

The Challenge
Both brands are benchmarks for style and trend in their respective fields, thus Luxoom was asked to create a design that reflects this aspiration. People had to become curious from afar with a clever attention grabber which could encoruage them to come over and explore.

The teaser campaign was held in a downtown shopping mall featuring a product display and industrial set-up. Content displayed in the gallery was a combination of product shots, brand video and product information.

The Solution
The iPad Mosaic allows for an artistic shape and offers interactive experience. Instead of traditional TV screens, Luxoom opted for iPads as display medium, as it provides mutliple possibilities for screen arrangements and interesting physical contours. The iPad Mosaic presents content in a fresh and interesting way - pictures and video sequences created focus points, were deconstructed and took positions originating from the audience's points of interaction. The iPads transform the photo display into an interactive experience encouraging the audience to engage and explore. Different content is paired with color identifiers to present a more intuitive navigation.

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Summary
Jaguar‘s Alive Tour, a complex brand experience with implemented test drive touring through 20 Chinese cities, asked for a reliable registration system for over 6,000 guests as well as engaging and innovative interactive experiences to turn customers into brand fans.

To handle the vast array of visitors and ensure a smooth event flow, Luxoom developed a QR code based registration system, which enables automatic recognition and a faster check-in process as well as an emotional and truly personalized experience for every guest.

Luxoom supported Avantgarde Shanghai with mediatecture, content concepts and production, interactive installation planning, design and execution.

The Brief
Jaguar‘s brand message ,Alive‘ had to be implemented on all levels to achieve a completely new understanding of the brand for visitors. All elements had to be exclusive, distinctive and interactive.

The Challenge
Converting a shipping container into a traveling brand showroom while facilitating the high-standard and luxurious aspiration of the Jaguar brand. The great amount of visitors and locations required a reliable and interconnected registration solution which could also blend with the displayed interactive content that was supposed to create a long-lasting impression.

The Solution
Using a system with realtime data synchronization, fast registration and guest identification added to the ‘Alive’ experience. Personalized QR codes gave the entire event a distinctive touch. The highlight was a gesture-based content browser that transferred the user’s silhouette onto the screen, into the their personalized brand universe. This allowed users to explore brand content with simple intuitive hand motions.

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Summary
Working on the undisputedly most anticipated launch of 2011 in China, Land Rover asked to do things differently. Why should people buy the Range Rover Evoque? Because the Evoque is a game changer. Its disciplined design sense and awesome driving capabilities shift the Evoque from car to coveted lifestyle: a ‘must have’. The core idea needed to be brought to display for the launch and with an estimated 70% of buyers new to the brand an entirely new experience had to be created.

Luxoom supported Avantgarde Shanghai with interior design and mediatecture, content concepts and mapping projection as well as interactive sculpture design and execution.

The Brief
Design, technology, sustainability and luxury were the 4 topics to be featured at the launch showcase. The showcase had to be youthful, playful and stylish.

The Challenge
A different concept of car launch was needed to create a strong impact and impress the public with the new features and character of the Evoque.

The Solution
The Evoque wraps its driver in a world of design and lifestyle and the welcome area reflected that with a design space folded around the visitor journey. Media sculptures displayed different aspects of design, technology, sustainability and luxury like artworks arranged in a gallery space. Intelligent interactions gave the visitors a straightforward idea of the Evoque’s character.

20 iPads arranged like swaying reeds interplayed and interacted with the visitors. Neatly designed waves of pictures flowed from the point of interaction and provided the visitors with an idea about the luxurious quality of materials and design elements in the Evoque. Using iPads made for a barrier-free interaction that visitors happily used to explore the luxurious quality of the Evoque.

A ‘green’ interface was needed for the theme of sustainability. ‘Green’ for Luxoom as well as for Land Rover goes beyond the pure color, rather is defined as a natural and sustainable approach. Working in a dedicated real-time 3D environment, dandelions were affected by sunlight and moved as in an air flow, while the visitors' interaction revealed information about sustainability.

Where other brands talk about technology and performance figures, Land Rover prefers style and inspiration. Projection mapping on the car and its surroundings made a lasting impression with its colorful aura, and showed the Evoque in a completely new light.


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Summary
Mercedes-Benz has set itself the mission to build the safest vans in the world and gives unconditional devotion to vehicle safety. It is this intention that mostly differentiates Mercedes-Benz vans from any other product in the corresponding market as well as driving forward the endless innovation and improvement of their safety technologies.

At the Interactive Safety Centre, Mercedes-Benz offered visitors the possibility to experience a driving situation where safety counts, interactively showcasing how their Sprinter van excels.

Luxoom supported Fujian Benz with mediatecture, content concepts, development and interactive installation design.

The Brief
Design and develop an Interactive Safety Center within Fujian Daimler’s 1000 sqm outdoor booth at the Beijing Auto Show. The Safety Center had to provide a space where visitors could explore the sprinter safety features in an interactive way.

The Challenge
Deliver the serious topic 'safety' in a fun way, catch the audience's interest and creating a link between 'safety' and the brand.

The Solution
A safety island attracted visitors' interest with its eye-catching design and media columns introduced the safety topic. The installation directly addressed visitors by having their individual silhouettes isolated and set into the different content environments – building up a personal and real-time link to the different safety topics. The visitor then could interact in the different games – by transforming the silhouette shape into a highway, for example, where the Sprinter's ESP system could be challenged.

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Summary
Siemens Exiderdome – Siemens Automation and Drives Division's traveling exhibition hall – toured the world from 2005 to 2008. The Exiderdome's highlight was the welcome show: a transforming showroom with a 34 meters wide projection screen, that surrounded the room and immersed the visitors while explaining why behind everything in life there is a little bit of Siemens.

Luxoom developed the idea and content concept, oversaw the technical planning and implementation as well as the gobal and local production of the show.

The Brief
Showcasing the relevance of Siemens in everyone’s daily life and connecting each region to Siemens Industry's products and services.

The Challenge
Showcase a major global company as a potent local partner and generate relevance for different target groups – from public, over media to government and b2b-clients. Attention needed to be drawn on a broad and complex topic with a show that could be shipped, assembled and dismantled in a short time and repeated all over the planet.

The Solution
A changing multimedia room immersed the visitors in a highly interactive exhibition and took them through a journey connecting automation and electricity supply with their daily life. On the 12,000 pixels wide projection screens running around the room, an introduction film was produced especially for the exiderdome with a variety of regional adaptations to establish the identification of Siemens as a local partner. The physical transformation of the room gave an extra depth to the message and was linked to the automation capabilities of Siemens. The audience became part of the show and was deeply drawn into the world of Siemens Industry.

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Summary
Austrian Airlines is the leading carrier in Central and Eastern Europe as well as in the Middle East, known for its excellent service, Austrian charm, and pioneering innovation. The company chose Beijing to launch their new Economy and Business Class.

Luxoom supported HLD Event with mediatecture, content concepts, development and interactive installation design for the roadshow.

The Brief
Luxoom was invited to create an interactive, digital gallery installation for the roadshow to raise Austrian Airlines' brand awareness. The gallery would feature the marketing assets of the new seats, the renown Austrian service and long-haul routes.

The Challenge
Luxoom was asked to come up with a design that reflects the high-tech aspect of the brand and highlights the brand experience. People’s attention needed to be grabbed from a distance and intrigued to explore the brand booth. The installation perfectly merged the brand's design aspiration and their focus on content delivery.

The Solution
The iPad Mosaic allowed an artistic shape and offered interactive experience. Instead of traditional TV screens, Luxoom opted for iPads as display medium, as it provided versatile application options to present content in a fresh and interesting way. The 20 iPads were arranged in the shape of the Austrian Airline logo, functioning as a huge brand sign. The iPads transformed the photo display into an interactive experience encouraging the audience to engage and explore. A dedicated navigation system was developed to ensure an optimal user experience.


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Summary
In January 2011, Daimler AG and Mercedes-Benz celebrated the invention of the automobile with a spectacular event in Shanghai: The Grand Opening of the first Mercedes-Benz Arena outside of Germany. The event marked the first highlight in a year full of highlights celebrating the motor car's 125th birthday with multiple worldwide activities.

Following the Mercedes-Benz slogan of 125! years of invention, Luxoom highlighted the brand's achievements of consistently reinventing the automobile on an extravagant media installation. 

Luxoom supported Avantgarde Beijing with interactive installation design and production. 

The Brief
Find a way of showcasing Mercedes-Benz highlight models in a more distinctive and engaging way than usual mutlimedia exhibition.

The Challenge
Developing 3D models of historic automobiles with short production time and designing a compelling way of interactively showcasing the Mercedes-Benz timeline - enabeling guests to experience the brand's aspiration to constantely re-invent itself.

The Solution
Luxoom created a compelling mediatecture functioning on different receptive levels. The design was inspired by the futuristic approach of the brand's latest car studies. The bright 125! and its color changes set the lively mood of the mingling area which also cleverly integrated into the interactive LCD screens.

Guests had the possibility to explore Mercedes-Benz's brand universe by choosing a model influential to automotive history from the Mercedes-Benz timeline, rotating it on screen and comparing it with previous or successive models.

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